The Tradition of Holiday Greeting Cards

world's first christmas cardMany people enjoy receiving Christmas greeting cards during the holidays, but have you ever stopped to wonder how the tradition of sending Christmas cards began?

Sir Henry Cole, a British inventor and civil servant, produced the first commercial holiday cards in 1843. He commissioned an artist named John Horsley to illustrate them, and Cole obliged by drawing a three-panel image that included a family raising their glasses for a toast in the middle above the words “A Merry Christmas and a Happy New Year to you.” Cole sold over 2000 of the cards for a shilling a piece that year.

Other cards soon followed, although they didn’t look like the cards we’d think of today. Rather than having winter or religious themes, early Christmas cards depicted flowers and fairies and other images that looked forward to the coming of spring.

The first holiday cards in America weren’t offered until more than three decades later. In 1875 Louis Prang became the first printer to offer cards in America. The advent of the postcard brought an end to elaborate Victorian-style cards for awhile, but by the 1920s, cards with envelopes had returned.

Christmas cards have been continually evolving and changing since then. During the World Wars, patriotic themes were popular, while in the 1950s, cartoon illustrations and cards with risque humor caught on. Today you can get holiday cards with a wide range of images and greetings. Nostalgic, sentimental, and religious images continue to be popular, and, now you can also purchase many “unusual” Christmas cards that can do double-duty as Christmas letter, calendars or tree ornaments. Many companies choose to send out corporate holiday cards these days as a way to keep in touch with their customers during the holiday season. Today’s Christmas cards can be anything from humorous to religious, simple to ornate, small to large, and everything in between.

Unfortunately, sending out printed Christmas cards is a tradition that’s in danger of fading out as more high-tech options become available and more popular. In recent decades, the number of cards sent during the holidays has been declining. The estimated number of cards received by American households dropped from 29 in 1987 to 20 in 2004. Despite the decline, printed cards are still popular – 1.9 billion cards were sent in the U.S. in 2005 alone. And new services that send cards out for you are making it easier to combine the popularity of printed cards with the ease of online ordering.

So even though the tradition of holiday greeting cards may be changing, it should be with us for a long time to come.

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